How to start your e-commerce project well?
Nowadays, more and more individuals and companies are embarking on an e-commerce project. Indeed, the sector has become so flourishing in recent years that it leaves no one indifferent. This is how many online sales websites appear on the Internet on a daily basis however, while an e-commerce site offers many benefits, it still requires some important prerequisites to get started.
What is e-commerce?
Also called electronic commerce, e-commerce is a form of commercial activity that is practiced via the computer network and in this case, via the Internet. With e-commerce, the process of selling and buying products is done through a website or mobile application The success of this type of business, which has boomed in recent decades, is essentially based on the fact that it allows products to be purchased remotely without having to go to a physical store.
However, although the e-commerce sector crossed the 100 billion euros turnover milestone in 2019, and 87.5% of French people now buy their products online, the fact remains that like any activity, e-commerce has its share of advantages and disadvantages.
The main advantage of electronic commerce is related to visibility on the internet. This is because online stores do not suffer from a geographic barrier and can therefore be visited from all over the world. Moreover, an e-commerce site while offering commercial flexibility does not require a large investment to start.
The second advantage of online commerce is that the customer can, at any time of the day, buy an item of his choice and be delivered within 24 hours without having to leave the comfort of his home or office. Note however that the delivery time is linked to the contractual location of the customer.
With e-commerce, you can optimize your online store thanks to the frequentation habits of your customers. So you can easily make promotions and highlight the products they view the most.
Another advantage, and not the least, is that online commerce offers a plethora of marketing tools that can help you increase * your sales. Thus, you do not need to recruit sales representatives or communication agencies to promote your products, as long as you have a minimum of computer knowledge.
The real downside to online business today is the competition. Indeed, in an environment strongly dominated by giants, succeeding in integrating in order to have a piece of the pie does not turn out to be an easy task at all. This is why you should put special emphasis on SEO.
With e-commerce, there is no shortage of technical issues and can also be a major drawback. That’s why it’s important to know how to choose the right hosting and the right tools to get started.
Another disadvantage of e-commerce is that the customer cannot try out a product before purchasing it. Suddenly, there are many returns of delivered products that do not actually meet the needs of the customer. Moreover, this one has a legal period after delivery to test the product and return it if ever it does not meet its expectations.
How to start your e-commerce project well?
Starting an e-commerce project requires several tools that we will try to present to you step by step. This will naturally be the domain of your website hosting and SEO, through the type of CMS (the content management system or content management system in English ) to use.
The domain name
The domain name is the first element to consider before starting your e-commerce project, you must of course check its availability or not before choosing it and finalizing it. It is the address through which your customers can access your platform. Therefore it must be sufficiently short and explicit so that it can be remembered and transcribed easily.
You can choose a domain name in “.com” or “.shop” according to your tastes and depending on whether the name refers to the type of activity or not. For example, if your domain name is “boutique” you can choose a “.com” extension which at the same time refers to a more international target, which will give “boutique.com”.
But on the other hand, if the domain name is for example “gift”, it is recommended to choose an extension in “.shop” because this refers explicitly to the type of activity of your website, so you will have “gift.shop” which implicitly means that you are selling products on your platform at a free price.
Note, however, that the extension of the domain name will have no effect on the referencing whether it is in “.com” or “.shop”.
Hosting is the centerpiece of your e-commerce project insofar as it is he who will host your site and make it available on the internet. Therefore, he should have solid technical qualifications.
Indeed, since an e-commerce website is expected to have high traffic, you must opt for high-performance hosting. So your hosting should have a minimum of 250 GB of storage with RAM ranging from 2 to 8 GB and be able to support unlimited traffic. There are plenty of web hosts out there that have great reputations and have great e-commerce site hosting deals.
It is good to point out that when subscribing to high performance hosting, you benefit from bonuses such as CDN (Content Delivery Network) and SSL certificate (Transport Layer Security) which will not only allow your site to be faster but also to have less downtime while providing safe browsing.
The choice of CMS
There are two main CMS on the market that make it easy to launch an e-commerce site: WordPress and Prestashop which offer two different approaches.
Although only offering the option of launching an e-commerce site through an extension of the name of WooCommerce, is the ideal solution to start because it does not require high technical knowledge.
Indeed, once the CMS and the extension are installed, all you have to do is configure it (automatically or manually) to set up your e-commerce platform.
Note that WooComerce offers many themes that you can adapt according to your needs.
Considered the European leader in e-commerce, the Prestashop CMS is one of the best online sales website creation solutions. The success of the Prestashop solution is based on very easy-to-use product sheets and its very accessible website building system.
In fact, Prestashop is the best solution to put a webshop online thanks to its easy handling and intuitive administration.
Just like WordPress and WooCommerce, Prestashop offers many modules and themes to create attractive and modern online stores.
Although it occurs after the actual launch of the e-commerce site, SEO will allow it to have good visibility and obtain good positioning and good impressions with search engines. There are two types: paid referencing and natural referencing or SEO.
However, we will advise you for a start to opt instead for natural referencing which, well mastered, can offer the same efficiency as paid referencing. Moreover, whether you are in WordPress or Prestashop, there are additional modules that allow you to automate SEO in order to obtain the best results.