What Type of Digital marketing is right for your online business?
THE DIFFERENT TYPES OF DIGITAL MARKETING
There are several types of digital marketing. The most popular are:
DIGITAL CONTENT MARKETING
Content marketing is all about creating and delivering content (multimedia, images, text) that adds value to your audience, instead of just delivering advertising.
Also, if you want to go B2C (business to consumer), your content could include blog posts, entertaining videos, and social media posts. Therefore, if you are doing B2B (business to business) digital marketing, it could be webinars, white papers; educational reports or videos.
Digital content marketing is free. This is because it is all about bringing customers to your business. Indeed, the content can vary constantly. Thus, you can build a strong reputation for yourself by taking care to educate, entertain and above all inspire your listeners.
Content marketing is the foundation of all other types of digital marketing. It is he who activates search engine optimization, email, social media, etc.
As the whole world is now aware of the importance of digital content marketing and is posting blog posts, videos and whatever else; it is a very competitive universe that makes it difficult to stand out.
Therefore, to gain value, it is crucial that you provide content that meets the quality criteria. In addition, your content must be able to satisfy your customers without deviating from your brand. In addition, it must allow you to achieve your business goals.
HOW TO STRENGTHEN DIGITAL CONTENT MARKETING?
The most effective method is to set up a simple content strategy that includes 4 to 5 central themes that are the subject of your concentrations. These themes must take into account both the wishes of your customers on the one hand. On the other hand, the theme should take into account what your brand wants to know.
Start freely. If you turn out to be a reputable writer, you should plan blog posts on a regular basis. On the other hand, if you are reassuring in front of the camera, you will be able to make one video per week, which can be a good start.
PAY BY CLICK (PPC)
In digital marketing, one of the most used effective methods is Billing Per Click. It is therefore a form of paid advertising in digital marketing for searches, for example, Google Adwords or Bing Ads.
Indeed, it almost looks like natural search results, except that it appears at the top of the page with a little box that says “Ad”. You can buy a top position through a keyword-based auction; geographic location and demographic data. It is therefore particularly useful for e-commerce and for local businesses.
The PPC could earn you a good position as long as you are ready to spend the money. In addition, you don’t spend any money if no one clicks (hence the name!)
When targeting trending keywords, PPC could be very expensive. This is because many customers are skeptical of paid ads and are more likely to trust organic search results.
DIGITAL MARKETING OF SEARCH ENGINES
Digital search engine marketing helps your platform appear first at the top of search results if the search is directed towards your niche.
When it comes to search engine marketing, Google is the main one. However, there are others such as Bing (compatible with professional computers).
The whole point of search engine marketing is to make sure that your customers can actually find you.
Search engine optimization as the name suggests helps your site or personal brand to rank better. The goal here is to make yourself visible and improve your internet presence when someone does a search.
In effect, that means creating content that people are actively looking for and ensuring that that content and the platforms they are on are also technically optimized. No matter what area of business you are in, you need to be able to execute this strategy.
It’s free ! When you appear in (organic) search results, your site is seen as “genuine” and serious from your customers’ point of view.
You may not have to spend on promoting your site for search results. However, it will take you time and a lot of effort to create and publish amazing content that can technically optimize your website.
Moreover, you will be able to be at the mercy of changing Google and with all the content that exists now. Therefore, it is very complicated to achieve ranking.
HOW TO STRENGTHEN THE DIGITAL MARKETING OF SEARCH ENGINES?
If you have the money for it, use “PPC” to facilitate the work you provide to improve natural search.
Once again, you will have to do keyword research. Then use various methods to target and copy ad to understand what works. You also need to make sure you do the tracking and optimization as you go. PPC can get more complicated over time. You can therefore work with an agency.
DIGITAL POSTER ADVERTISING MARKETING
You can think of banner ads as billboards on the Internet highway.
Digital display advertising marketing, also known as banners; looks a lot like the print ads you are used to seeing in magazines. The only difference is that display advertising marketing is done online. You can consider content that you know your audience is reading. This strategy has evolved a lot thanks to scheduled advertising.
You have the ability to target customers very effectively. Plus, display ads are easy to understand and let you know who is interested in you.
Indeed, your audience may suffer from ” advertising blindness “, and not carve out your ad to focus on what concerns them. For this, you must maximize your impact, in order to get noticed, without annoying them of course!
HOW TO STRENGTHEN DIGITAL MARKETING FOR ADVERTISING DISPLAYS?
When it comes to displaying ads, creating a memorable, impactful, and visible advertising poster is essential. Remember that the location and choice of a relevant topic that matches the message you want to convey are just as important.
Besides, if your business is small and you master your industry very well; you can get in touch directly with publishers or bloggers and negotiate to advertise on their site. In addition, you can use another solution such as Google Display Network or Facebook Audience Network.
DIGITAL MARKETING FOR MOBILE
Digital marketing for mobile is growing along with digital marketing and replacing certain types of digital marketing. It requires an extension of everything that is done on a computer, to a cell phone.
Thus, it is possible to advertise, send text messages and use your voicemail just by using your cell phone. If you are targeting a young audience, you must take care of this aspect scrupulously.